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China's traditional printing industry is developing rapidly but in an unhealthy way, with issues such as low profits, severe information asymmetry, poor communication between buyers and sellers, and a reliance on熟人 transactions. E-books are suppressing book and periodical printing, the push for integrity is suppressing packaging printing, and digital printing is taking over personalized printing. Our traditional printing industry has overcapacity, with an average national operating rate of only 50% and huge differences between the north and south. It is foreseeable that the internetization of the printing industry, and even the manufacturing industry, will become a trend! Online channels are more convenient, efficient, resource-saving, environmentally friendly, and labor-saving. In response, the traditional printing industry also needs to change as soon as possible.